Funnels, email nurture and CRM systems that turn enquiries into clients.
For consultants, advisers and professional service firms with webinars, a mailing list and enquiries, but no clear system to convert them.

Trusted by Forward-Thinking Brands
Most firms are wasting 60–70% of the money they spend generating leads because enquiries are never nurtured into consultations.
You are already generating interest. People attend your webinars, download your resources and enquire about your services. But without a structured follow-up system, most of those leads never become clients.
Your follow-up is inconsistent
Your webinar ends where the opportunity should begin
You do not know where enquiries are falling through
How We Work
DIAGNOSE
We review your current marketing, webinar process, email follow-up and CRM to identify where leads are dropping off.
You will receive:
- Funnel and nurture audit
- Review of your webinar and consultation process
- Key conversion gaps and opportunities
- Clear recommendations and priorities
DESIGN
We map out a simple system to move leads from enquiry to consultation.
This includes:
- Your ideal lead journey
- Email nurture sequence
- Webinar-to-consultation funnel
- CRM structure and automations
DELIVER
We launch the system for you, then help you refine it over time.
This can include:
- Landing pages and booking pages
- Email sequences and automation
- CRM setup
- Reporting and optimisation
Services
Webinar-to-Consultation Funnel Setup
Turn webinar registrations and attendees into booked consultations.
Includes:
- Webinar registration landing page
- Reminder and follow-up email sequence
- Consultation booking page
- CRM automation setup
- Lead tagging and segmentation
- Basic reporting dashboard
- Step-by-step guide for handover
Lead Nurture Email System
Build a consistent follow-up process that keeps leads engaged until they are ready to book.
Includes:
- Nurture strategy
- 5–10 automated emails
- Audience segmentation
- CRM integration
- Monthly review and optimisation
Webinar Content Repurposing Package
Turn one webinar into weeks of content that keeps generating leads after the live session ends. Best for a 45–90 minute webinar.
Includes:
- 1 branded lead magnet or summary PDF (2–4 pages)
- 2–4 short-form videos or reels
- 5–8 social media posts
- 3–5 quote graphics or carousel slides
- 1 email to send to your mailing list after the webinar
- Suggested CTA linking back to a consultation booking or lead magnet

Who needs Loyalty Marketing?
-
Service businesses and consultants with repeat client potential
-
Businesses relying too heavily on paid acquisition
- Founders who want predictable, repeat revenue instead of one-off sales
Our Expertise: Strategy & Marketing System Design
At Victorias Marketing, we specialise in empowering boutique and growing businesses with robust marketing strategies and system designs. Led by Rafi Sartin—an experienced fractional Chief Marketing Officer and strategist—our consultancy focuses on delivering clarity, direction and actionable frameworks. With a Master’s in Marketing from Western Sydney University and hands-on expertise in franchising, education, service brands and consulting, Rafi ensures every engagement is grounded in proven marketing principles and tailored for your industry. We don’t just offer advice; we architect the systems and strategies that underpin long-term brand growth, leaving the day-to-day execution to you or your in-house team. Our approach is ideal for businesses seeking a partner to craft bespoke marketing blueprints, not just run campaigns.

Team member

Team member

Team member

Team member

Team member

Team member

Team member

Team member
Get in Touch with Victorias Marketing
Enquire today to discover how a tailored marketing approach can support your business growth.

Retention Insights for Smarter Growth
Get practical ideas on improving customer loyalty, increasing repeat purchases, and building stronger marketing systems.